New Mini Crossover Concept
No Thanks.
It's not very MINI anymore, is it? Perhaps I'm slow to love new things, but this seems like the ugly cousin to a beloved small car. Is this a car that really wants to grow up? Isn't the fact that a MINI is...mini...part of the reason I love it?
In the latest Autoweek... http://www.autoweek.com/apps/pbcs.dll/a ... /809099981
Suppose this really shouldn't come as too much of a surprise as the company has been talking about expanding the product line for some time. Certainly not for me, but then it wouldn't be the first successful manufacturer to expand into to new territory that doesn't necessarily align with its traditional image or core product competencies (Porsche certainly springs to mind as a relatively recent example). Then again, I can't think of any other examples whose name was so closely associated with its image in the marketplace
Suppose this really shouldn't come as too much of a surprise as the company has been talking about expanding the product line for some time. Certainly not for me, but then it wouldn't be the first successful manufacturer to expand into to new territory that doesn't necessarily align with its traditional image or core product competencies (Porsche certainly springs to mind as a relatively recent example). Then again, I can't think of any other examples whose name was so closely associated with its image in the marketplace
- Counterfit_Mini
- MINIAC
- Posts: 1109
- Joined: Mon Dec 11, 2006 8:48 pm
- Location: Louisburg, KS
- Contact:
I am gonna throw support for the Mini SUV. The picture shown does not have any real reference point to determine its size, it could be as big as a Tahoe (doubtful) or the size of a BMW X3 (realistic). If it is the later I would consider buying a MINI SUV since my wife wants a X3.
It is all based on perception of what is large to you, I use to think my wifes Explorer was small compared to other SUV's, but now I think they are all big since I drive the MINI. There will be a market for them and like all companies they are in the business of making money, they will not pass up the opportunity to jump in and get a piece of a market when they are trying to become a mainstream distributor of vehicles.
Sorry folks but that is a fact, otherwise BMW would not have bought them. Frankly, the more MINI I see on the road in any form is better.
It is all based on perception of what is large to you, I use to think my wifes Explorer was small compared to other SUV's, but now I think they are all big since I drive the MINI. There will be a market for them and like all companies they are in the business of making money, they will not pass up the opportunity to jump in and get a piece of a market when they are trying to become a mainstream distributor of vehicles.
Sorry folks but that is a fact, otherwise BMW would not have bought them. Frankly, the more MINI I see on the road in any form is better.
Interesting thing is the shift in market positioning/strategy relative to when I ordered and purchased my R53 5 years ago now. At that time, BMW enjoyed a certain sense of exclusivity with the Mini and while the dealer doesn't always speak for corporate strategy, part of my MA's sales pitch was that the company never intended for one to "be seen on every street corner". Personally, I'm not typically an suv fan; however, if it provides a means for the company to drive more margin and strengthen the brand, so be it.
While several of you may think that it serves as a truely unique vehicle, remember that it is sold in 54 different countries. It is one of the most widely known and distributed brand of vehicles on the planet.
They are unique and not seen much in the states but my daughter who lives in Milano, Italy sees them on every corner everyday along with Citrons and Fords.
Don't hate the player (MINI), hate the game (car industry) people.
They are unique and not seen much in the states but my daughter who lives in Milano, Italy sees them on every corner everyday along with Citrons and Fords.
Don't hate the player (MINI), hate the game (car industry) people.